Made to your measurements — every pair customisableMade in our own denim labHand-finished, one pair at a timeSeven-day exchange
The Denim Lab

Washes & finishing

Two identical jeans, cut from the same cloth on the same day, become completely different products in the laundry. This is the part of denim that is genuinely craft.

Processes

What a wash actually does

Rinse

A single wash to remove loose dye and soften the hand, with almost no fading.

Stone

Pumice abrades the surface and lifts indigo unevenly, producing contrast at the seams.

Enzyme

Cellulase enzymes eat surface fibre instead of stones — gentler and far more controllable.

Bleach

Oxidising agents strip indigo for a lighter base shade.

Acid

Pumice soaked in an oxidiser, tumbled dry, for high-contrast marbling.

Over-dye and tint

A second colour laid over the base shade.

These are the standard processes, described generically. Which of them run in our own laundry is listed below.

In-house

What we run here

Washes and hand finishing
Washes run in-houseAll of them — rinse, stone, enzyme, bleach, acid, tint and over-dye
Hand finishingAll of it — whiskering, sanding, grinding and distressing
EmbellishmentPearls, beads and stones set by hand, one at a time
Laser or ozoneTo be confirmed

Dry finishing, and the handwork

Whiskering at the hip, sanding at the thigh, grinding at the hem. The wear patterns that make a new jean look lived-in are applied deliberately, by hand.

The pearls, beads and stones go on at this stage too — placed one at a time rather than printed or heat-pressed, which is why no two embellished pairs ever read exactly alike.

See it made up

Every jean on this site came off that floor.

The quickest way to judge a mill is to hold what it makes.

Newsletter

First look at every drop

New fits, restocks and wash releases — before they reach the grid. No more than two emails a month.

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