The cloth
Fabric decides everything downstream — the weight, the hand, the way a wash lands and how a jean fades. Ours is woven on the family's own looms, which is the reason the weight is the same from one drop to the next.
Why fabric comes first
Indigo does not penetrate cotton fibre; it coats it, layer by layer. That single fact explains why denim fades where it is rubbed, why dip count changes shade depth, and why two mills can produce visibly different fabric from the same yarn.
Weight is measured in ounces per square yard. Under 11 oz is light; 11 to 14 oz is the everyday middle; above 14 oz is heavy and takes real time to break in. Weaving our own cloth means we choose where on that scale each style sits, rather than taking whatever a supplier has in stock that month.
The cloth we weave
| Weights | 10 oz and 12 oz denim |
|---|---|
| Denim constructions | Rigid, stretch and knit |
| Lighter cloths | Chambray and tencel, used for the lightweight styles |
| Pre-shrunk | Yes — every cloth is sanforised before cutting, which is what stops a finished pair shrinking on you |
| Woven | To our specification, by our fabric partner |
Every jean on this site came off that floor.
The quickest way to judge a mill is to hold what it makes.