Build a pair that exists exactly once.
Nothing on the shelf quite right? Choose the fit, the length, the waist, the shade, the wash and the fabric, and we will make the pair around you instead. Ready in 10–12 working days.
Four steps, one conversation
There is no form to fill in and no configurator to guess your way through. We talk to you.
01
We sit down together
In person or online, whichever suits you. There is no form to fill in.
02
You see the fabrics
We show you the shades and the cloths — rigid, stretch and knit denim, chambray, tencel — and you tell us what you have in mind.
03
We take your measurements
Production starts the moment we have them. Fit, length, waist, shade, wash and fabric are all yours to set.
04
Ready in 10–12 working days
Priced at the consultation, because it depends on the style and the wash you choose.
Everything, essentially
01 — Fit
Slim · Straight · Bootcut · Wide leg · Your own
02 — Length & waist
Measured to you
03 — Shade & wash
Raw indigo · Light stone · Jet black · Camel twill · Chosen with you
04 — Fabric
Rigid denim · Stretch denim · Knit denim · Chambray · Tencel
Five to pick from
All of it pre-shrunk before it is cut, so the pair stays the size it started.
Rigid denim
10–12 oz. No stretch — it breaks in over months and holds its shape.
Stretch denim
10–12 oz. Moves from the first wear.
Knit denim
10–12 oz. The softest of the three, and the one used for the kids’ styles.
Chambray
Lightweight. Used for shirting and the summer co-ords.
Tencel
Lightweight, with more drape than cotton.
Or describe one to us

Raw indigo

Light stone

Jet black

Camel twill
Every wash is run in our own laundry, so these are a starting point rather than a menu. If you have seen a shade you like, bring a photograph.
Book a consultation.
In person or online, whichever suits you. Priced at the consultation — it depends on the style and the wash.
Unsure of your size? Bring, or send a photograph of, a pair you already love and we will match the pattern.