Made to your measurements — every pair customisableMade in our own denim labHand-finished, one pair at a timeSeven-day exchange
The Denim Lab

Sustainability

Nothing on this page will be published without something behind it.

Why this page is nearly empty. Denim is a water-heavy industry and most brand sustainability pages are written by a copywriter rather than measured by anyone. We would rather publish three things we can evidence than thirty we cannot. What follows is what we are working on.
Where we are

Measured, not claimed

AreaWhat it coversWhat we would need to showStatus
WaterWater used per garment through the laundry.Litres per garment, measurement method, baseline year, before/after figures.Not yet published
WastewaterTreatment of effluent from dyeing and washing.ETP existence, treatment capacity, discharge test reports, issuing authority.Not yet published
EnergyEnergy sources powering the facility.Installed solar kW, share of total consumption, installation date, invoice or photograph.Not yet published
MaterialsUse of organic, recycled or certified fibres.Supplier name, certificate (BCI / GOTS / OCS / GRS), percentage of total usage.Not yet published
WasteWhat happens to cutting waste and rejects.Diversion rate, method, name of the party handling it.Not yet published
PeopleWho makes the clothes, and under what conditions.Audit body and date if audited; otherwise an honest description of the team and the workplace.Not yet published
See it made up

Every jean on this site came off that floor.

The quickest way to judge a mill is to hold what it makes.

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